Wholesale Distribution ERP

Odoo ERP for Wholesale Distributors

Quote the right price for every customer, keep stock accurate and invoice without re-keying, in one Odoo system, as Controlled Key Systems did when it left QuickBooks Desktop.

Official Odoo partner
Ready Partner
Official Odoo partner
Odoo experts
20+
Odoo experts
Legacy data migrations
120+
Legacy data migrations

Why Wholesalers Choose Odoo with Brazen Group

Tall pallet racks of boxed stock in a wholesale warehouse at night

Pricing that follows the customer

Customer pricelists and quantity breaks apply automatically on every order.

Proven with a wholesaler

Controlled Key Systems, a security equipment wholesaler, runs on Odoo Enterprise with Brazen Group.

AI on top of your Odoo data

Ask Odoo questions in plain language with AI Voice Reports, powered by Claude, and hand routine drafting to AI.

Delivered by certified Odoo experts

An Official Odoo Ready Partner with 20+ Odoo experts, from first workshop to go-live and support.

Customer pricing and B2B ordering

Give every customer the right price without a spreadsheet. Pricelists apply automatically, and trade customers can reorder online.

Talk to us about customer pricingA sales rep reviews a customer order on a laptop in a wholesale showroom

Capabilities

  • Pricelists by customer or group, with quantity breaks
  • Quotations with online signature and payment
  • A B2B customer portal and online reordering (Odoo eCommerce)
  • Sales tax calculated automatically with Avalara (US)

Controls

  • Customer credit limits, with a warning before an order goes over
  • Prices from the pricelist, not typed by hand

Stock and purchasing

Buy what you need and know what you have. Replenishment follows real demand, and every receipt and delivery updates stock across locations.

See Odoo for distributorsA warehouse worker receives a pallet delivery and checks it against a tablet

Capabilities

  • Multiple warehouses and locations
  • Reordering rules and a replenishment report driven by demand
  • Vendor pricelists, lead times and blanket orders
  • Barcode scanning for receiving, picking and counting (Odoo Enterprise)

Controls

  • Vendor bills checked against the quantities received
  • Every stock move recorded from receipt to delivery

Service alongside distribution

Many wholesalers also install and service what they sell. Controlled Key Systems runs requests, work orders and technicians in the same Odoo system as its stock and invoices.

Read the Controlled Key Systems case study

Capabilities

  • Requests from phone, email, walk-in or portal as Helpdesk tickets
  • Work orders and technician visits with Odoo Field Service
  • E-signatures on quotes and completed work
  • One flow from first contact to invoice and payment

Controls

  • Every request tracked from first contact to closure
  • Parts used on a job taken from stock automatically

AI and innovation for wholesalers

Get answers without waiting for a report, and take routine work off your team’s desks.

Read: AI Voice Reports for OdooA wholesale manager checks sales charts on a tablet between warehouse racks

Capabilities

  • Ask Odoo for sales, stock or receivables in plain language with AI Voice Reports
  • Claude drafts quotes from emailed customer requests for your team to review
  • Vendor bills read from PDFs and scans with Odoo’s document digitization

Controls

  • A person reviews anything AI drafts before it goes out
  • Built on your existing Odoo permissions

Implementation and migration

Move from QuickBooks, spreadsheets or an older system without losing history. We plan the rollout with you, migrate the data, train the team and stay on for support.

See Odoo implementation services

Capabilities

  • Discovery workshops that map your real processes
  • Configuration, custom modules and Odoo Studio changes where needed
  • Data migration from QuickBooks and legacy systems (120+ completed)
  • Training, go-live support and ongoing optimization

Controls

  • Migrated data validated before cut-over
  • A test environment before anything reaches production

The Odoo Apps Wholesalers Use

One database, so every app sees the same orders, stock and costs.

  • Inventory
  • Purchase
  • Sales
  • Accounting
  • Barcode
  • eCommerce
  • Helpdesk
  • Field Service
  • Sign

Connected with

Salesforce

Connect Odoo to Salesforce so sales sees real stock and delivery dates.

Claude

Ask your Odoo data questions in plain language with AI Voice Reports.

QuickBooks

Migrate your QuickBooks history into Odoo with validated data.

Odoo Projects We’ve Delivered

Real Odoo work, from migrations to bespoke platforms.

Wholesale distribution · Odoo Enterprise

Controlled Key Systems: QuickBooks to Odoo Enterprise Migration

  • Validated migration of QuickBooks financial and inventory history with no disruption to operations
  • Every customer request now becomes a trackable Helpdesk ticket
  • One automated workflow from first contact to payment, with no re-keying
  • Faster sign-off and billing with e-signatures and automated tax calculation via Avalara
Read the case study

Membership platform · Odoo

“By implementing a hybrid model that blended low-code/no-code agility with modern custom solutions, they delivered a platform that is scalable, secure, and high-performance.”
Justin Streater, Chief Marketing Officer, Island Innovators

See Odoo Running on Your Processes

Tell us what you sell and how orders flow today. We’ll show you how it would work in Odoo, and what it takes to get there.

  • A walkthrough built around your products and processes
  • An honest view of scope, phases and timeline
  • Answers from certified Odoo consultants

Share your details and we'll get back to you about your Salesforce, AI, or ERP goals.

Odoo for Wholesale Distribution FAQ

Can Odoo replace QuickBooks for a wholesaler?

Yes. Controlled Key Systems moved from QuickBooks Desktop Enterprise and a separate field service manager to a single Odoo Enterprise platform connecting field service, inventory, invoicing and accounting.

Can trade customers reorder online?

Yes. Odoo eCommerce and the customer portal let trade customers see their prices, reorder and follow their orders and invoices, from the same stock and pricelists your sales team uses.

Do we have to re-enter our data?

No. A migration moves your customers, products, inventory and accounting history into Odoo, so the team starts with the records it already has.

How long does an Odoo implementation take?

It depends on how many apps, sites and integrations you need and how much data you are moving. We agree the scope and timeline with you after a short discovery, and many wholesalers start with the core apps and add more in phases.

Ready to Run Your Wholesale Business on Odoo?

Request a Demo