Salesforce
Salesforce Marketing Cloud
Email, SMS and journeys that respond to what each customer does, B2B nurturing that hands warm leads to sales, and reporting that shows what worked, all on the same Salesforce data your sales and service teams use.
- AppExchange rating
- 5.0
- AppExchange rating
- Salesforce certifications
- 100+
- Salesforce certifications
- as a Salesforce Partner
- 10 Years
- as a Salesforce Partner
Why Run Marketing Cloud with Brazen Group
Connected to your CRM
Campaigns built on the same customer record your sellers and service team use.
The right product for you
Marketing Cloud Next, Engagement or Account Engagement, chosen for your audiences and channels.
Consent built in
Subscriptions and preference pages set up so people only hear from you the way they chose.
100+ Salesforce certifications
A Salesforce Partner for 10 years, rated 5.0 on Salesforce AppExchange.
Email, SMS and journeys
Reach each customer on the channel they use, with journeys that move on when they act.
See Sales & Service CloudCapabilities
- Email, SMS and push campaigns
- Multi-step journeys in Journey Builder, or in Flow on Marketing Cloud Next
- Forms and landing pages
- Two-way SMS and WhatsApp conversations
Controls
- Consent and preferences checked before every send
- Test sends and sign-off before a journey goes live
B2B lead nurturing and scoring
With Account Engagement (formerly Pardot), nurture prospects until they are ready, then hand them to sales.
See Revenue & CPQCapabilities
- Lead scoring agreed with your sales team
- Nurture programs by segment and stage
- Hand-off of warm leads to sellers in Sales Cloud
- B2B marketing analytics
Controls
- A scoring model sales has signed off
- Clear rules for when a lead goes to sales
Segments and personalization
Build audiences from all your customer data and show each person what is relevant to them.
See Integration & MapsCapabilities
- Segments built on Data 360 from your CRM and other sources
- Web, app and email personalization with Salesforce Personalization
- Product and content recommendations
- Segments described in plain language and built by an AI agent
Controls
- Agreed data sources for every segment
- Access to customer data by role
Reporting and attribution
See which campaigns and channels bring in customers, not just opens and clicks.
See Agentforce AI agentsCapabilities
- Email, SMS, push and journey performance
- Multi-touch attribution with Marketing Intelligence
- Paid channels brought in through connectors
- Dashboards for marketing and leadership
Controls
- One agreed definition for each metric
- Dashboards built for the people who use them
Marketing Cloud Products We Work With
One customer record, shared by your teams and the portals your customers use.
- Marketing Cloud Next
- Marketing Cloud Engagement
- Account Engagement (Pardot)
- Data 360
- Salesforce Personalization
- Marketing Intelligence
- Journey Builder
- Agentforce
Connected with
Sales & Service Cloud
Warm leads go straight to sellers, and service history shapes what you send.
Nonprofit Cloud
Donor and volunteer journeys on the same supporter records.
Claude
Drafts of campaign copy and summaries of results, for your team to review.
Salesforce Projects We’ve Delivered
Real client work, with the results each case study reports.
Solar project management · Salesforce
“Brazen Group initially built a system that solved our project management challenges. However, the deep trust and understanding they developed with our team led to a much longer partnership.”
Clients we work with
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See Salesforce Working for Your Team
Tell us who you market to, on which channels, and what happens to a lead today. We’ll show you how it would work on Marketing Cloud.
- A recommendation on which Marketing Cloud product fits
- An honest view of scope, phases and timeline
- Answers from certified Salesforce consultants
Talk to a Brazen Group expert
Share your details and we'll get back to you about your Salesforce, AI, or ERP goals.
Salesforce Marketing Cloud FAQ
What is Salesforce Marketing Cloud?
Marketing Cloud is Salesforce’s name for its marketing products, new and classic. Marketing Cloud Next is the newer platform built on Salesforce with Data 360 and Agentforce; Marketing Cloud Engagement covers email, SMS, push and Journey Builder; Account Engagement is the B2B product.
Is Pardot still available?
Yes, under a new name. Salesforce says Pardot is the legacy name for Marketing Cloud Account Engagement, and they are the same product.
Which Marketing Cloud product do we need?
It depends on who you market to. Account Engagement is built for B2B lead generation, nurturing and sales alignment; Engagement and Marketing Cloud Next cover consumer journeys across email, SMS and other channels. We recommend one after looking at your audiences, channels and data.
Does Marketing Cloud work with Sales Cloud?
Yes. Leads and engagement flow into the same Salesforce records your sellers use, so sales sees what a prospect has done and marketing sees what happened to the leads it sent.
Can nonprofits use Marketing Cloud?
Yes. Salesforce lists Marketing Cloud among the products that extend Nonprofit Cloud, for donor, volunteer and campaign journeys on the same supporter records.
